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Client: Amgen Oncology Medical Communications Team
A four-year outreach campaign to healthcare professionals that is comprised of four educational 3D animations and a variety print materials on the role of neutrophils in the immune system. In addition to creating the design elements, I also participated in strategy sessions with clients, script development, scheduled and coordinated production, managed voice over talent, and prepared materials for medical, legal, and regulatory client reviews as well scripting liner notes for DVD and web descriptions of each unit. Our supervising client was so pleased with the pieces produced, that our team was recommended to many other client teams at Amgen. The animations are still considered timely and are still in use for a variety of purposes including internal training, external and internal websites, professional client relations, and presented at the corporate booth at major oncology society exhibits including ASH, ASCO, and SABC.
Challenge
Create a series of short but information-rich about the function, role in immunology, and pathologic consequences of neutrophils. These materials need to be themed and visually linked with shared elements but also be able to function as individual units as well as chapters in a larger story.
Program Success
Over the last 4 years, the animations have been part of interactive media at society meetings like ASCO and ASH and as takeaway DVDs at Amgen Oncology booths; a series of visual aids entitled “Infections in Patients With Cancer” have been developed for use by the sales force in the field; and several initiatives have been developed and implemented by CREO to give sale representatives the foundation to understand the mechanisms of immune response and to discuss new therapies intelligently and comprehensively with their medical professional clients.
