{"id":44,"date":"2011-12-16T01:06:03","date_gmt":"2011-12-16T01:06:03","guid":{"rendered":"http:\/\/www.kriesi.at\/themes\/propulsion\/?post_type=portfolio&#038;p=44"},"modified":"2014-11-30T19:16:58","modified_gmt":"2014-11-30T19:16:58","slug":"lorem-ipsum","status":"publish","type":"portfolio","link":"http:\/\/annmariewayne.com\/?portfolio=lorem-ipsum","title":{"rendered":"Cellular Pathway Booklets"},"content":{"rendered":"<div class=\"flex_column av_two_third  flex_column_div first  \" ><div  data-size='no scaling'  data-lightbox_size='large'  data-animation='slide'  data-conditional_play=''  data-ids='2450'  data-video_counter='0'  data-autoplay='true'  data-bg_slider='false'  data-slide_height=''  data-handle='av_slideshow'  data-interval='5'  data-class=' '  data-css_id=''  data-scroll_down=''  data-control_layout=''  data-custom_markup=''  data-perma_caption=''  data-autoplay_stopper=''  data-image_attachment=''  data-min_height='0px'  class='avia-slideshow avia-slideshow-1  av-default-height-applied avia-slideshow-no scaling av_slideshow   avia-slide-slider '  itemprop=\"ImageObject\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 66.25%;' ><li  class=' av-single-slide slide-1 ' ><div data-rel='slideshow-1' class='avia-slide-wrap '   ><div class=\"avia-caption av-slideshow-caption\"><div class=\"avia-inner-caption\"><div class='avia-caption-content  '  itemprop=\"description\"  ><p><br \/>\n<br \/>\n<br \/>\n<br \/>\n<\/p>\n<\/div><\/div><\/div><img src='http:\/\/annmariewayne.com\/wp-content\/uploads\/2013\/07\/trail_cvr_small.png' width='240' height='159' title='trail_cvr_small' alt=''  itemprop=\"thumbnailUrl\"   \/><\/div><\/li><\/ul><\/div><\/div><div class=\"flex_column av_two_third  flex_column_div first  \" ><\/div><div class=\"flex_column av_one_third  flex_column_div   \" ><p><div style='padding-bottom:10px; ' class='av-special-heading av-special-heading-h3    '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Cellular Pathway Booklets With Media<\/h3><div class='special-heading-border'><div class='special-heading-inner-border' ><\/div><\/div><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><h6><strong>Client:<\/strong> Amgen Oncology<\/h6>\n<p>A series of eight booklets with media on CD-ROMs developed to engage medical professionals at society meetings about emerging therapeutic areas being explored by Amgen Oncology. As<b> Creative Director<\/b> working closely with the medical communications client stakeholders as part of CREO&#8217;s account team, we evaluated the look and bulleted points to reimagine them as elegantly styled materials, with a rich palette and large characters, and targeted narrative with a call to action.<\/p>\n<\/div><\/section><br \/>\n<div class=\"togglecontainer   toggle_close_all \" >\n<section class=\"av_toggle_section\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\"  >    <div class=\"single_toggle\" data-tags=\"{All} \"  >        <p data-fake-id=\"#toggle-id-1\" class=\"toggler activeTitle\"  itemprop=\"headline\"   >Challenge<span class=\"toggle_icon\" >        <span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p>        <div id=\"toggle-id-1-container\" class=\"toggle_wrap active_tc\"  style='display:block;'>            <div class=\"toggle_content invers-color \"  itemprop=\"text\"   ><p>Amgen Oncology was looking to update their original 6 celllular, mechanism pathway booklets for use and distribution at their exhibit booths at medical professional society meetings.\u00a0The existing materials were booklets that emulated PowerPoint slide notes with small boxed images and bullet copy that was factual but contained no call to action.<\/p>\n<p>As Creative Director working closely with the medical communications client stakeholders as part of CREO&#8217;s account team, I worked to help envision a successful series of booklets with\u00a0 elegant styling and engaging visuals and story with a call to action. Many key stakeholders at Amgen Oncology including the CEO and product development scientists have commented how sophisticated the materials look and the messaging is spot on and have asked for numerous imagery for their presentations to internal teams, shareholders, and pharmaceutical partners as part of their positioning as leaders in the development of emerging therapies.<\/p>\n            <\/div>        <\/div>    <\/div><\/section>\n<section class=\"av_toggle_section\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\"  >    <div class=\"single_toggle\" data-tags=\"{All} \"  >        <p data-fake-id=\"#toggle-id-2\" class=\"toggler \"  itemprop=\"headline\"   >Program Contribution and Notes<span class=\"toggle_icon\" >        <span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p>        <div id=\"toggle-id-2-container\" class=\"toggle_wrap \"  >            <div class=\"toggle_content invers-color \"  itemprop=\"text\"   ><p>To create compelling and scientifically accurate materials, it was essential I understood cellular functions to discuss the clinical research with the clients and then direct the medical illustrators and creative team to establish a long-lasting and consistent style with a rich palette heavily featured detailed graphics and complemented the story. These visuals were also adapted into interactive slides and coordinate voice over talent to bring the stories to life.<\/p>\n            <\/div>        <\/div>    <\/div><\/section>\n<\/div><\/p><\/div><\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_1' class='avia-section alternate_color avia-section-default avia-shadow avia-bg-style-scroll   container_wrap sidebar_right' style=' '   style=' ' ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-44'><div class='entry-content-wrapper clearfix'>\n<div  class='hr hr-short hr-center  '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div>\n<div class=' grid-sort-container isotope   no_margin-container with-title-container grid-total-even grid-col-4 grid-links-' data-portfolio-id='1'><div data-ajax-id='2535' class=' grid-entry flex_column isotope-item all_sort no_margin post-entry post-entry-2535 grid-entry-overview grid-loop-1 grid-parity-odd  css_sort html_sort photography_sort psd_sort video_sort  av_one_fourth first default_av_fullwidth '><article class='main_color inner-entry'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><a href='http:\/\/annmariewayne.com\/?portfolio=immunology-newsletter-series' title='Immunology Newsletter Series'  data-rel='grid-1' class='grid-image avia-hover-fx'><img width=\"260\" height=\"185\" src=\"http:\/\/annmariewayne.com\/wp-content\/uploads\/2013\/07\/Melanoma_feature-260x185.png\" class=\"attachment-portfolio_small size-portfolio_small wp-post-image\" alt=\"\" decoding=\"async\" loading=\"lazy\" \/><\/a><div class='grid-content'><div class='avia-arrow'><\/div><header class=\"entry-content-header\"><h3 class='grid-entry-title entry-title'  itemprop=\"headline\" ><a href='http:\/\/annmariewayne.com\/?portfolio=immunology-newsletter-series' title='Immunology Newsletter Series'>Immunology Newsletter Series<\/a><\/h3><\/header><\/div><footer class=\"entry-footer\"><\/footer><\/article><\/div><div data-ajax-id='2490' class=' grid-entry flex_column isotope-item all_sort no_margin post-entry post-entry-2490 grid-entry-overview grid-loop-2 grid-parity-even  css_sort html_sort photography_sort psd_sort video_sort  av_one_fourth  default_av_fullwidth '><article class='main_color inner-entry'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><a href='http:\/\/annmariewayne.com\/?portfolio=bone-metastases-in-men-with-prostate-cancer' title='Bone Metastases in Men'  data-rel='grid-1' class='grid-image avia-hover-fx'><img width=\"260\" height=\"185\" src=\"http:\/\/annmariewayne.com\/wp-content\/uploads\/2013\/06\/bone-mets_backgrounder-cover-260x185.jpg\" class=\"attachment-portfolio_small size-portfolio_small wp-post-image\" alt=\"\" decoding=\"async\" loading=\"lazy\" \/><\/a><div class='grid-content'><div class='avia-arrow'><\/div><header class=\"entry-content-header\"><h3 class='grid-entry-title entry-title'  itemprop=\"headline\" ><a href='http:\/\/annmariewayne.com\/?portfolio=bone-metastases-in-men-with-prostate-cancer' title='Bone Metastases in Men'>Bone Metastases in Men<\/a><\/h3><\/header><\/div><footer class=\"entry-footer\"><\/footer><\/article><\/div><div data-ajax-id='2435' class=' grid-entry flex_column isotope-item all_sort no_margin post-entry post-entry-2435 grid-entry-overview grid-loop-3 grid-parity-odd  css_sort html_sort photography_sort psd_sort video_sort  av_one_fourth  default_av_fullwidth '><article class='main_color inner-entry'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><a href='http:\/\/annmariewayne.com\/?portfolio=central-role-of-muc1-in-the-growth-proliferation-and-survival-of-cancer-cells' title='Central Role of MUC1 in Cancer'  data-rel='grid-1' class='grid-image avia-hover-fx'><img width=\"260\" height=\"185\" src=\"http:\/\/annmariewayne.com\/wp-content\/uploads\/2013\/07\/muc1-key-characters-260x185.png\" class=\"attachment-portfolio_small size-portfolio_small wp-post-image\" alt=\"\" decoding=\"async\" loading=\"lazy\" \/><\/a><div class='grid-content'><div class='avia-arrow'><\/div><header class=\"entry-content-header\"><h3 class='grid-entry-title entry-title'  itemprop=\"headline\" ><a href='http:\/\/annmariewayne.com\/?portfolio=central-role-of-muc1-in-the-growth-proliferation-and-survival-of-cancer-cells' title='Central Role of MUC1 in Cancer'>Central Role of MUC1 in Cancer<\/a><\/h3><\/header><\/div><footer class=\"entry-footer\"><\/footer><\/article><\/div><div data-ajax-id='44' class=' grid-entry flex_column isotope-item all_sort no_margin post-entry post-entry-44 grid-entry-overview grid-loop-4 grid-parity-even  css_sort html_sort photography_sort psd_sort video_sort  av_one_fourth  default_av_fullwidth '><article class='main_color inner-entry'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><a href='http:\/\/annmariewayne.com\/?portfolio=lorem-ipsum' title='Cellular Pathway Booklets'  data-rel='grid-1' class='grid-image avia-hover-fx'><img width=\"260\" height=\"185\" src=\"http:\/\/annmariewayne.com\/wp-content\/uploads\/2013\/07\/TRAIL_featurE-260x185.png\" class=\"attachment-portfolio_small size-portfolio_small wp-post-image\" alt=\"\" decoding=\"async\" loading=\"lazy\" \/><\/a><div class='grid-content'><div class='avia-arrow'><\/div><header class=\"entry-content-header\"><h3 class='grid-entry-title entry-title'  itemprop=\"headline\" ><a href='http:\/\/annmariewayne.com\/?portfolio=lorem-ipsum' title='Cellular Pathway Booklets'>Cellular Pathway Booklets<\/a><\/h3><\/header><\/div><footer class=\"entry-footer\"><\/footer><\/article><\/div><div data-ajax-id='41' class=' grid-entry flex_column isotope-item all_sort no_margin post-entry post-entry-41 grid-entry-overview grid-loop-5 grid-parity-odd  css_sort html_sort photography_sort psd_sort video_sort  av_one_fourth first default_av_fullwidth '><article class='main_color inner-entry'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><a href='http:\/\/annmariewayne.com\/?portfolio=portfolio-big' title='Neutropenia Education \/ Animation Library'  data-rel='grid-1' class='grid-image avia-hover-fx'><img width=\"255\" height=\"143\" src=\"http:\/\/annmariewayne.com\/wp-content\/uploads\/2013\/07\/cellcycle_small.png\" class=\"attachment-portfolio_small size-portfolio_small wp-post-image\" alt=\"\" decoding=\"async\" loading=\"lazy\" \/><\/a><div class='grid-content'><div class='avia-arrow'><\/div><header class=\"entry-content-header\"><h3 class='grid-entry-title entry-title'  itemprop=\"headline\" ><a href='http:\/\/annmariewayne.com\/?portfolio=portfolio-big' title='Neutropenia Education \/ Animation Library'>Neutropenia Education \/ Animation Library<\/a><\/h3><\/header><\/div><footer class=\"entry-footer\"><\/footer><\/article><\/div><div data-ajax-id='45' class=' grid-entry flex_column isotope-item all_sort no_margin post-entry post-entry-45 grid-entry-overview grid-loop-6 grid-parity-even  post-entry-last  css_sort html_sort photography_sort psd_sort video_sort  av_one_fourth  default_av_fullwidth '><article class='main_color inner-entry'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><a href='http:\/\/annmariewayne.com\/?portfolio=vimeo-video' title='Procrit Take Control Education Series'  data-rel='grid-1' class='grid-image avia-hover-fx'><img width=\"1\" height=\"1\" src=\"http:\/\/annmariewayne.com\/wp-content\/uploads\/2013\/07\/Procrit_portfolio_booklets.png\" class=\"attachment-portfolio_small size-portfolio_small wp-post-image\" alt=\"\" decoding=\"async\" loading=\"lazy\" \/><\/a><div class='grid-content'><div class='avia-arrow'><\/div><header class=\"entry-content-header\"><h3 class='grid-entry-title entry-title'  itemprop=\"headline\" ><a href='http:\/\/annmariewayne.com\/?portfolio=vimeo-video' title='Procrit Take Control Education Series'>Procrit Take Control Education Series<\/a><\/h3><\/header><\/div><footer class=\"entry-footer\"><\/footer><\/article><\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_1' class='main_color av_default_container_wrap container_wrap sidebar_right' style=' '   style=' ' ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-44'><div class='entry-content-wrapper clearfix'>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>Click here to add your own text<\/p>\n<\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":2561,"comment_status":"open","ping_status":"closed","template":"","tags":[],"_links":{"self":[{"href":"http:\/\/annmariewayne.com\/index.php?rest_route=\/wp\/v2\/portfolio\/44"}],"collection":[{"href":"http:\/\/annmariewayne.com\/index.php?rest_route=\/wp\/v2\/portfolio"}],"about":[{"href":"http:\/\/annmariewayne.com\/index.php?rest_route=\/wp\/v2\/types\/portfolio"}],"replies":[{"embeddable":true,"href":"http:\/\/annmariewayne.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=44"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/annmariewayne.com\/index.php?rest_route=\/wp\/v2\/media\/2561"}],"wp:attachment":[{"href":"http:\/\/annmariewayne.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=44"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/annmariewayne.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=44"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}