{"id":2535,"date":"2013-07-05T22:28:37","date_gmt":"2013-07-05T22:28:37","guid":{"rendered":"http:\/\/annmariewayne.com\/?post_type=portfolio&#038;p=2535"},"modified":"2013-07-16T00:01:27","modified_gmt":"2013-07-16T00:01:27","slug":"immunology-newsletter-series","status":"publish","type":"portfolio","link":"http:\/\/annmariewayne.com\/?portfolio=immunology-newsletter-series","title":{"rendered":"Immunology Newsletter Series"},"content":{"rendered":"<div class=\"flex_column av_two_third  flex_column_div first  \" ><div  data-size='no scaling'  data-lightbox_size='large'  data-animation='slide'  data-conditional_play=''  data-ids='2558,2556,2555,2557'  data-video_counter='0'  data-autoplay='true'  data-bg_slider='false'  data-slide_height=''  data-handle='av_slideshow'  data-interval='5'  data-class=' '  data-css_id=''  data-scroll_down=''  data-control_layout=''  data-custom_markup=''  data-perma_caption=''  data-autoplay_stopper=''  data-image_attachment=''  data-min_height='0px'  class='avia-slideshow avia-slideshow-1  avia-slideshow-no scaling av_slideshow   avia-slide-slider '  itemprop=\"ImageObject\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner '  ><li  class=' slide-1 ' ><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img src='http:\/\/annmariewayne.com\/wp-content\/uploads\/2013\/07\/Melanoma_NL_Targeted_cvr.png' width='0' height='0' title='Melanoma_NL_Targeted_cvr' alt=''  itemprop=\"thumbnailUrl\"   \/><\/div><\/li><li  class=' slide-2 ' ><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img src='http:\/\/annmariewayne.com\/wp-content\/uploads\/2013\/07\/Melanoma_NL_Vaccines_cvr.png' width='0' height='0' title='Melanoma_NL_Vaccines_cvr' alt=''  itemprop=\"thumbnailUrl\"   \/><\/div><\/li><li  class=' slide-3 ' ><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img src='http:\/\/annmariewayne.com\/wp-content\/uploads\/2013\/07\/Melanoma_NL_Immunotherapy_cvr.png' width='0' height='0' title='Melanoma_NL_Immunotherapy_cvr' alt=''  itemprop=\"thumbnailUrl\"   \/><\/div><\/li><li  class=' slide-4 ' ><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img src='http:\/\/annmariewayne.com\/wp-content\/uploads\/2013\/07\/Melanoma_NL_Chemo_cvr1.png' width='0' height='0' title='Melanoma_NL_Chemo_cvr' alt=''  itemprop=\"thumbnailUrl\"   \/><\/div><\/li><\/ul><div class='avia-slideshow-arrows avia-slideshow-controls'><a href='#prev' class='prev-slide' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'>Previous<\/a><a href='#next' class='next-slide' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'>Next<\/a><\/div><div class='avia-slideshow-dots avia-slideshow-controls'><a href='#1' class='goto-slide active' >1<\/a><a href='#2' class='goto-slide ' >2<\/a><a href='#3' class='goto-slide ' >3<\/a><a href='#4' class='goto-slide ' >4<\/a><\/div><\/div><\/div>\n<div class=\"flex_column av_one_third  flex_column_div   \" ><p><div style='padding-bottom:10px; ' class='av-special-heading av-special-heading-h3    '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Melanoma Update Newsletters<\/h3><div class='special-heading-border'><div class='special-heading-inner-border' ><\/div><\/div><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><p><strong>Client:<\/strong> Amgen Immunologic Oncology Product Manager<\/p>\n<p>A series of 4 newsletters for internal training of sales representatives on new therapies in oncology based on using the body&#8217;s natural immune system. Specifically, the need was to cover the history and mechanisms of immunologic therapies to give sale representatives the foundational knowledge to discuss new immunologic strategies intelligently and comprehensively with their medical professional clients.<\/p>\n<\/div><\/section><br \/>\n<div class=\"togglecontainer   toggle_close_all \" >\n<section class=\"av_toggle_section\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\"  >    <div class=\"single_toggle\" data-tags=\"{All} \"  >        <p data-fake-id=\"#toggle-id-1\" class=\"toggler \"  itemprop=\"headline\"   >Challenge<span class=\"toggle_icon\" >        <span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p>        <div id=\"toggle-id-1-container\" class=\"toggle_wrap \"  >            <div class=\"toggle_content invers-color \"  itemprop=\"text\"   ><p>New and current members of the oncology sales force needed one source that would detail new agents that work in concert with the body&#8217;s nature immune response to augment chemotherapeutic agents in progression-free survival. Specifically, the need was to cover the history and mechanisms of immunologic therapies, administration protocols, successes and failures, and to give sale representatives the foundation to discuss new immunologic strategies intelligently and comprehensively with their medical professional clients.<\/p>\n<p>A new product manager at Amgen Oncology was referred to our team at CREO by members of the Medical and Communications team at Amgen. Their recommendation was based on previous projects they had reviewed for medical and legal accuracy: they commented that the quality of our work in both graphics and content was exemplary\u2014specifically that our approach to making complex scientific concepts more accessible while being fair-balanced and medically and legally accurate.<\/p>\n            <\/div>        <\/div>    <\/div><\/section>\n<section class=\"av_toggle_section\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\"  >    <div class=\"single_toggle\" data-tags=\"{All} \"  >        <p data-fake-id=\"#toggle-id-2\" class=\"toggler \"  itemprop=\"headline\"   >Program Design and Release<span class=\"toggle_icon\" >        <span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p>        <div id=\"toggle-id-2-container\" class=\"toggle_wrap \"  >            <div class=\"toggle_content invers-color \"  itemprop=\"text\"   ><p>Working with our client, we determined a series of 4 newsletters, released every month, would be able to give an in-depth but easily understandable knowledge of existing products, successes and challenges of modulating immune response, the mechanism of action, and history.<\/p>\n<p>We designed the newsletters to be released individually but share visual and content structural themes and be accessible for initial education and as an ongoing reference tool.<\/p>\n<p>Our client was thrilled with the accuracy and look of the elements: they were exactly as she hoped they would be and continue to be in use at Amgen.<\/p>\n            <\/div>        <\/div>    <\/div><\/section>\n<\/div><\/p><\/div><div class=\"flex_column av_one_full  flex_column_div first  \" ><div class='sort_width_container  av-sort-yes' data-portfolio-id='1' ><div id='js_sort_items' ><div class='sort_by_cat  '><a href=\"#\" data-filter=\"all_sort\" class=\"all_sort_button active_sort\"><span class=\"inner_sort_button\"><span>All<\/span><small class=\"av-cat-count\"> 6 <\/small><\/span><\/a><span class='text-sep css_sort_sep'>\/<\/span><a href=\"#\" data-filter=\"css_sort\" class=\"css_sort_button\" ><span class=\"inner_sort_button\"><span>CSS<\/span><small class='av-cat-count'> 6 <\/small><\/span><\/a><span class='text-sep html_sort_sep'>\/<\/span><a href=\"#\" data-filter=\"html_sort\" class=\"html_sort_button\" ><span class=\"inner_sort_button\"><span>HTML<\/span><small class='av-cat-count'> 6 <\/small><\/span><\/a><span class='text-sep photography_sort_sep'>\/<\/span><a href=\"#\" data-filter=\"photography_sort\" class=\"photography_sort_button\" ><span class=\"inner_sort_button\"><span>Photography<\/span><small class='av-cat-count'> 6 <\/small><\/span><\/a><span class='text-sep psd_sort_sep'>\/<\/span><a href=\"#\" data-filter=\"psd_sort\" class=\"psd_sort_button\" ><span class=\"inner_sort_button\"><span>PSD<\/span><small class='av-cat-count'> 6 <\/small><\/span><\/a><span class='text-sep video_sort_sep'>\/<\/span><a href=\"#\" data-filter=\"video_sort\" class=\"video_sort_button\" ><span class=\"inner_sort_button\"><span>VIDEO<\/span><small class='av-cat-count'> 6 <\/small><\/span><\/a><\/div><\/div><\/div><div class=' grid-sort-container isotope   no_margin-container with-excerpt-container grid-total-even grid-col-4 grid-links-' data-portfolio-id='1'><div data-ajax-id='2535' class=' grid-entry flex_column isotope-item all_sort no_margin post-entry post-entry-2535 grid-entry-overview grid-loop-1 grid-parity-odd  css_sort html_sort photography_sort psd_sort video_sort  av_one_fourth first default_av_fullwidth '><article class='main_color inner-entry'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><a href='http:\/\/annmariewayne.com\/?portfolio=immunology-newsletter-series' title='Immunology Newsletter Series'  data-rel='grid-1' class='grid-image avia-hover-fx'><img width=\"260\" height=\"185\" src=\"http:\/\/annmariewayne.com\/wp-content\/uploads\/2013\/07\/Melanoma_feature-260x185.png\" class=\"attachment-portfolio_small size-portfolio_small wp-post-image\" alt=\"\" decoding=\"async\" loading=\"lazy\" \/><\/a><div class='grid-content'><div class='avia-arrow'><\/div><header class=\"entry-content-header\"><h3 class='grid-entry-title entry-title'  itemprop=\"headline\" ><a href='http:\/\/annmariewayne.com\/?portfolio=immunology-newsletter-series' title='Immunology Newsletter Series'>Immunology Newsletter Series<\/a><\/h3><\/header><\/div><footer class=\"entry-footer\"><\/footer><\/article><\/div><div data-ajax-id='2490' class=' grid-entry flex_column isotope-item all_sort no_margin post-entry post-entry-2490 grid-entry-overview grid-loop-2 grid-parity-even  css_sort html_sort photography_sort psd_sort video_sort  av_one_fourth  default_av_fullwidth '><article class='main_color inner-entry'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><a href='http:\/\/annmariewayne.com\/?portfolio=bone-metastases-in-men-with-prostate-cancer' title='Bone Metastases in Men'  data-rel='grid-1' class='grid-image avia-hover-fx'><img width=\"260\" height=\"185\" src=\"http:\/\/annmariewayne.com\/wp-content\/uploads\/2013\/06\/bone-mets_backgrounder-cover-260x185.jpg\" class=\"attachment-portfolio_small size-portfolio_small wp-post-image\" alt=\"\" decoding=\"async\" loading=\"lazy\" \/><\/a><div class='grid-content'><div class='avia-arrow'><\/div><header class=\"entry-content-header\"><h3 class='grid-entry-title entry-title'  itemprop=\"headline\" ><a href='http:\/\/annmariewayne.com\/?portfolio=bone-metastases-in-men-with-prostate-cancer' title='Bone Metastases in Men'>Bone Metastases in Men<\/a><\/h3><\/header><\/div><footer class=\"entry-footer\"><\/footer><\/article><\/div><div data-ajax-id='2435' class=' grid-entry flex_column isotope-item all_sort no_margin post-entry post-entry-2435 grid-entry-overview grid-loop-3 grid-parity-odd  css_sort html_sort photography_sort psd_sort video_sort  av_one_fourth  default_av_fullwidth '><article class='main_color inner-entry'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><a href='http:\/\/annmariewayne.com\/?portfolio=central-role-of-muc1-in-the-growth-proliferation-and-survival-of-cancer-cells' title='Central Role of MUC1 in Cancer'  data-rel='grid-1' class='grid-image avia-hover-fx'><img width=\"260\" height=\"185\" src=\"http:\/\/annmariewayne.com\/wp-content\/uploads\/2013\/07\/muc1-key-characters-260x185.png\" class=\"attachment-portfolio_small size-portfolio_small wp-post-image\" alt=\"\" decoding=\"async\" loading=\"lazy\" \/><\/a><div class='grid-content'><div class='avia-arrow'><\/div><header class=\"entry-content-header\"><h3 class='grid-entry-title entry-title'  itemprop=\"headline\" ><a href='http:\/\/annmariewayne.com\/?portfolio=central-role-of-muc1-in-the-growth-proliferation-and-survival-of-cancer-cells' title='Central Role of MUC1 in Cancer'>Central Role of MUC1 in Cancer<\/a><\/h3><\/header><\/div><footer class=\"entry-footer\"><\/footer><\/article><\/div><div data-ajax-id='44' class=' grid-entry flex_column isotope-item all_sort no_margin post-entry post-entry-44 grid-entry-overview grid-loop-4 grid-parity-even  css_sort html_sort photography_sort psd_sort video_sort  av_one_fourth  default_av_fullwidth '><article class='main_color inner-entry'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><a href='http:\/\/annmariewayne.com\/?portfolio=lorem-ipsum' title='Cellular Pathway Booklets'  data-rel='grid-1' class='grid-image avia-hover-fx'><img width=\"260\" height=\"185\" src=\"http:\/\/annmariewayne.com\/wp-content\/uploads\/2013\/07\/TRAIL_featurE-260x185.png\" class=\"attachment-portfolio_small size-portfolio_small wp-post-image\" alt=\"\" decoding=\"async\" loading=\"lazy\" \/><\/a><div class='grid-content'><div class='avia-arrow'><\/div><header class=\"entry-content-header\"><h3 class='grid-entry-title entry-title'  itemprop=\"headline\" ><a href='http:\/\/annmariewayne.com\/?portfolio=lorem-ipsum' title='Cellular Pathway Booklets'>Cellular Pathway Booklets<\/a><\/h3><\/header><\/div><footer class=\"entry-footer\"><\/footer><\/article><\/div><div data-ajax-id='41' class=' grid-entry flex_column isotope-item all_sort no_margin post-entry post-entry-41 grid-entry-overview grid-loop-5 grid-parity-odd  css_sort html_sort photography_sort psd_sort video_sort  av_one_fourth first default_av_fullwidth '><article class='main_color inner-entry'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><a href='http:\/\/annmariewayne.com\/?portfolio=portfolio-big' title='Neutropenia Education \/ Animation Library'  data-rel='grid-1' class='grid-image avia-hover-fx'><img width=\"255\" height=\"143\" src=\"http:\/\/annmariewayne.com\/wp-content\/uploads\/2013\/07\/cellcycle_small.png\" class=\"attachment-portfolio_small size-portfolio_small wp-post-image\" alt=\"\" decoding=\"async\" loading=\"lazy\" \/><\/a><div class='grid-content'><div class='avia-arrow'><\/div><header class=\"entry-content-header\"><h3 class='grid-entry-title entry-title'  itemprop=\"headline\" ><a href='http:\/\/annmariewayne.com\/?portfolio=portfolio-big' title='Neutropenia Education \/ Animation Library'>Neutropenia Education \/ Animation Library<\/a><\/h3><\/header><\/div><footer class=\"entry-footer\"><\/footer><\/article><\/div><div data-ajax-id='45' class=' grid-entry flex_column isotope-item all_sort no_margin post-entry post-entry-45 grid-entry-overview grid-loop-6 grid-parity-even  post-entry-last  css_sort html_sort photography_sort psd_sort video_sort  av_one_fourth  default_av_fullwidth '><article class='main_color inner-entry'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><a href='http:\/\/annmariewayne.com\/?portfolio=vimeo-video' title='Procrit Take Control Education Series'  data-rel='grid-1' class='grid-image avia-hover-fx'><img width=\"1\" height=\"1\" src=\"http:\/\/annmariewayne.com\/wp-content\/uploads\/2013\/07\/Procrit_portfolio_booklets.png\" class=\"attachment-portfolio_small size-portfolio_small wp-post-image\" alt=\"\" decoding=\"async\" loading=\"lazy\" \/><\/a><div class='grid-content'><div class='avia-arrow'><\/div><header class=\"entry-content-header\"><h3 class='grid-entry-title entry-title'  itemprop=\"headline\" ><a href='http:\/\/annmariewayne.com\/?portfolio=vimeo-video' title='Procrit Take Control Education Series'>Procrit Take Control Education Series<\/a><\/h3><\/header><\/div><footer class=\"entry-footer\"><\/footer><\/article><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":2560,"comment_status":"open","ping_status":"open","template":"","tags":[],"_links":{"self":[{"href":"http:\/\/annmariewayne.com\/index.php?rest_route=\/wp\/v2\/portfolio\/2535"}],"collection":[{"href":"http:\/\/annmariewayne.com\/index.php?rest_route=\/wp\/v2\/portfolio"}],"about":[{"href":"http:\/\/annmariewayne.com\/index.php?rest_route=\/wp\/v2\/types\/portfolio"}],"replies":[{"embeddable":true,"href":"http:\/\/annmariewayne.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2535"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/annmariewayne.com\/index.php?rest_route=\/wp\/v2\/media\/2560"}],"wp:attachment":[{"href":"http:\/\/annmariewayne.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2535"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/annmariewayne.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2535"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}