{"id":2490,"date":"2013-07-03T03:26:09","date_gmt":"2013-07-03T03:26:09","guid":{"rendered":"http:\/\/annmariewayne.com\/?post_type=portfolio&#038;p=2490"},"modified":"2013-07-15T23:50:36","modified_gmt":"2013-07-15T23:50:36","slug":"bone-metastases-in-men-with-prostate-cancer","status":"publish","type":"portfolio","link":"http:\/\/annmariewayne.com\/?portfolio=bone-metastases-in-men-with-prostate-cancer","title":{"rendered":"Bone Metastases in Men"},"content":{"rendered":"<div class=\"flex_column av_two_third  flex_column_div first  \" ><p><div  data-size='no scaling'  data-lightbox_size='large'  data-animation='slide'  data-conditional_play=''  data-ids='2655,2588,2587,2586,2583,2582'  data-video_counter='0'  data-autoplay='true'  data-bg_slider='false'  data-slide_height=''  data-handle='av_slideshow'  data-interval='6'  data-class=' '  data-css_id=''  data-scroll_down=''  data-control_layout=''  data-custom_markup=''  data-perma_caption=''  data-autoplay_stopper=''  data-image_attachment=''  data-min_height='0px'  class='avia-slideshow avia-slideshow-1  av-default-height-applied avia-slideshow-no scaling av_slideshow   avia-slide-slider '  itemprop=\"ImageObject\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 56.103575832306%;' ><li  class=' slide-1 ' ><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img src='http:\/\/annmariewayne.com\/wp-content\/uploads\/2013\/07\/bonemetsbannerforportfolio.png' width='1622' height='910' title='bonemetsbannerforportfolio' alt=''  itemprop=\"thumbnailUrl\"   \/><\/div><\/li><li  class=' slide-2 ' ><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img src='http:\/\/annmariewayne.com\/wp-content\/uploads\/2013\/07\/BM_backgroundercvr_portfolio.png' width='1622' height='910' title='BM_backgroundercvr_portfolio' alt=''  itemprop=\"thumbnailUrl\"   \/><\/div><\/li><li  class=' slide-3 ' ><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img src='http:\/\/annmariewayne.com\/wp-content\/uploads\/2013\/07\/BM_animation-clip_portfolio.png' width='1622' height='910' title='BM_animation-clip_portfolio' alt=''  itemprop=\"thumbnailUrl\"   \/><\/div><\/li><li  class=' slide-4 ' ><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img src='http:\/\/annmariewayne.com\/wp-content\/uploads\/2013\/07\/BM-web_portfolio.png' width='1622' height='910' title='BM-web_portfolio' alt=''  itemprop=\"thumbnailUrl\"   \/><\/div><\/li><li  class=' slide-5 ' ><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img src='http:\/\/annmariewayne.com\/wp-content\/uploads\/2013\/07\/BM_dvdcvr_portfolio.png' width='0' height='0' title='BM_dvd&amp;cvr_portfolio' alt=''  itemprop=\"thumbnailUrl\"   \/><\/div><\/li><li  class=' slide-6 ' ><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img src='http:\/\/annmariewayne.com\/wp-content\/uploads\/2013\/07\/BM_interactive_portfolio.png' width='0' height='0' title='BM_interactive_portfolio' alt=''  itemprop=\"thumbnailUrl\"   \/><\/div><\/li><\/ul><div class='avia-slideshow-arrows avia-slideshow-controls'><a href='#prev' class='prev-slide' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'>Previous<\/a><a href='#next' class='next-slide' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'>Next<\/a><\/div><div class='avia-slideshow-dots avia-slideshow-controls'><a href='#1' class='goto-slide active' >1<\/a><a href='#2' class='goto-slide ' >2<\/a><a href='#3' class='goto-slide ' >3<\/a><a href='#4' class='goto-slide ' >4<\/a><a href='#5' class='goto-slide ' >5<\/a><a href='#6' class='goto-slide ' >6<\/a><\/div><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>Two Clips from 5 minute animation: \u00a0Tumor Cells Metastasizing to Bone\u00a0and\u00a0ADT<\/p>\n<script>\r\n\t\tjQuery(function() {\r\n\t\t\tjQuery(\"#vp2_html5_bottomPlaylist_3\").vp2_html5_bottomPlaylist_Video({\r\n\t\t\t\tskin:\"universalBlack\",\r\n\t\t\t\tinitialVolume:1,\r\n\t\t\t\tshowInfo: true,\r\n\t\t\t\tautoPlayFirstMovie:false,\r\n\t\t\t\tautoPlay:true,\r\n\t\t\t\tloop:true,\r\n\t\t\t\tseekBarAdjust:240,\r\n\t\t\t\tborderWidth: 0,\r\n\t\t\t\tborderColor: \"#000000\",\r\n\t\t\t\tthumbsReflection:50,\r\n\t\t\t\tnumberOfThumbsPerScreen:6\t\t\t\t\r\n\t\t\t});\r\n\t\t});\r\n\t<\/script>\t\r\n     <div class=\"vp2_html5_bottomPlaylistBorder\">\r\n     \t\t<div class=\"vp2_html5_bottomPlaylist\">\r\n            <video id=\"vp2_html5_bottomPlaylist_3\" width=\"752\" height=\"423\" preload=\"auto\"><div class=\"xplaylist\"><ul>\r\n                \t<li class=\"xtitle\"><\/li>\r\n                    <li class=\"xdesc\"><\/li>\r\n                    <li class=\"xthumb\"><\/li>\r\n                    <li class=\"xpreview\"><\/li>\r\n                    <li class=\"xsources_mp4\">http:\/\/annmariewayne.com\/wp-content\/uploads\/2013\/07\/Seed-and-Soil.mp4<\/li>\r\n                    <li class=\"xsources_webm\">http:\/\/annmariewayne.com\/wp-content\/uploads\/2013\/07\/Seed-and-Soil.mp4<\/li>\r\n                <\/ul><ul>\r\n                \t<li class=\"xtitle\">ADT<\/li>\r\n                    <li class=\"xdesc\"><\/li>\r\n                    <li class=\"xthumb\">http:\/\/annmariewayne.com\/wp-content\/uploads\/2013\/07\/bone-mets-back-cvr.png<\/li>\r\n                    <li class=\"xpreview\">http:\/\/annmariewayne.com\/wp-content\/uploads\/2013\/07\/bone-mets-back-cvr.png<\/li>\r\n                    <li class=\"xsources_mp4\">http:\/\/annmariewayne.com\/wp-content\/uploads\/2013\/07\/ADT.mp4<\/li>\r\n                    <li class=\"xsources_webm\">http:\/\/annmariewayne.com\/wp-content\/uploads\/2013\/07\/ADT.mp4<\/li>\r\n                <\/ul><\/div><\/video>\r\n     <\/div>                  \r\n  <\/div>     <!-- border -->   \r\n\t<br style=\"clear:both;\">\n<\/div><\/section><\/p><\/div><div class=\"flex_column av_one_third  flex_column_div   \" ><p><div style='padding-bottom:10px; ' class='av-special-heading av-special-heading-h3    '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Bone Metastases in Men Campaign<\/h3><div class='special-heading-border'><div class='special-heading-inner-border' ><\/div><\/div><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><p><strong>Client:<\/strong> Amgen Oncology Product Team<\/p>\n<p>Produced for Amgen Oncology, this detailed campaign consisted of an award-winning 3D stereoscopic animation with oversize banners and panels for booth, interactive slides, print components for booth distribution, and coordinated web media. The initial launch was completed on an accelerated schedule of 4 months to premiere all components at a dedicated exhibit booth to disease state education at the Annual Society of Oncology (ASCO) annual international meeting. Not only were all materials delivered on time, the sponsors of ASCO complemented the Amgen Oncology team on the engaging visuals and well presented scientific story.<\/p>\n<\/div><\/section><br \/>\n<div class=\"togglecontainer   toggle_close_all \" >\n<section class=\"av_toggle_section\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\"  >    <div class=\"single_toggle\" data-tags=\"{All} \"  >        <p data-fake-id=\"#toggle-id-1\" class=\"toggler \"  itemprop=\"headline\"   >Challenge<span class=\"toggle_icon\" >        <span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p>        <div id=\"toggle-id-1-container\" class=\"toggle_wrap \"  >            <div class=\"toggle_content invers-color \"  itemprop=\"text\"   ><p>With only 4 months to the ASCO meeting, the CREO team was called by Amgen Oncology product team to create a unique and compelling story to discuss bone metastases in men with prostate cancer, based on a century old but still clinically valid &#8220;seed and soil&#8221; concept about the affinity of metastatic cancer cells that often migrate from the prostate to bone where serious degradation and devastating bone lesions can occur.<\/p>\n<p>With all speed, as creative lead, I worked with an international team to develop the key characters and campaign look, worked on development of script and images for storyboard for the 3D stereoscopic animation, lead the team in development of design and execution of exhibit booth panels, interactive slides, and print and web media components.<\/p>\n            <\/div>        <\/div>    <\/div><\/section>\n<section class=\"av_toggle_section\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\"  >    <div class=\"single_toggle\" data-tags=\"{All} \"  >        <p data-fake-id=\"#toggle-id-2\" class=\"toggler \"  itemprop=\"headline\"   >Awards and Accolades<span class=\"toggle_icon\" >        <span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p>        <div id=\"toggle-id-2-container\" class=\"toggle_wrap \"  >            <div class=\"toggle_content invers-color \"  itemprop=\"text\"   ><p>The booth had excellent traffic and the animation and supporting materials created the presence and engagement with the medical professional community that Amgen Oncology stakeholders had expected. As an additional bonus, the sponsors of ASCO commended Amgen Oncology on their engaging visuals, balanced story, and the exceptional scientific experience provided to the ASCO membership.<\/p>\n<p>The animation went on to garner 2 Pixie \u00a0and 2 Daveys awards, including Platinum and Silver in Medical Education and 3D Healthcare categories.<\/p>\n            <\/div>        <\/div>    <\/div><\/section>\n<\/div><\/p><\/div><\/p>\n<div class=\"flex_column av_one_full  flex_column_div first  \" ><div class='sort_width_container  av-sort-yes' data-portfolio-id='1' ><div id='js_sort_items' ><div class='sort_by_cat  '><a href=\"#\" data-filter=\"all_sort\" class=\"all_sort_button active_sort\"><span class=\"inner_sort_button\"><span>All<\/span><small class=\"av-cat-count\"> 6 <\/small><\/span><\/a><span class='text-sep css_sort_sep'>\/<\/span><a href=\"#\" data-filter=\"css_sort\" class=\"css_sort_button\" ><span class=\"inner_sort_button\"><span>CSS<\/span><small class='av-cat-count'> 6 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class=\"entry-content-header\"><h3 class='grid-entry-title entry-title'  itemprop=\"headline\" ><a href='http:\/\/annmariewayne.com\/?portfolio=immunology-newsletter-series' title='Immunology Newsletter Series'>Immunology Newsletter Series<\/a><\/h3><\/header><\/div><footer class=\"entry-footer\"><\/footer><\/article><\/div><div data-ajax-id='2490' class=' grid-entry flex_column isotope-item all_sort no_margin post-entry post-entry-2490 grid-entry-overview grid-loop-2 grid-parity-even  css_sort html_sort photography_sort psd_sort video_sort  av_one_fourth  default_av_fullwidth '><article class='main_color inner-entry'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><a href='http:\/\/annmariewayne.com\/?portfolio=bone-metastases-in-men-with-prostate-cancer' title='Bone Metastases in Men'  data-rel='grid-1' class='grid-image avia-hover-fx'><img width=\"260\" height=\"185\" src=\"http:\/\/annmariewayne.com\/wp-content\/uploads\/2013\/06\/bone-mets_backgrounder-cover-260x185.jpg\" class=\"attachment-portfolio_small size-portfolio_small wp-post-image\" alt=\"\" decoding=\"async\" loading=\"lazy\" \/><\/a><div class='grid-content'><div class='avia-arrow'><\/div><header class=\"entry-content-header\"><h3 class='grid-entry-title entry-title'  itemprop=\"headline\" ><a href='http:\/\/annmariewayne.com\/?portfolio=bone-metastases-in-men-with-prostate-cancer' title='Bone Metastases in Men'>Bone Metastases in Men<\/a><\/h3><\/header><\/div><footer class=\"entry-footer\"><\/footer><\/article><\/div><div data-ajax-id='2435' class=' grid-entry flex_column isotope-item all_sort no_margin post-entry post-entry-2435 grid-entry-overview grid-loop-3 grid-parity-odd  css_sort html_sort photography_sort psd_sort video_sort  av_one_fourth  default_av_fullwidth '><article class='main_color inner-entry'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" 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class=\"entry-footer\"><\/footer><\/article><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":2309,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"_links":{"self":[{"href":"http:\/\/annmariewayne.com\/index.php?rest_route=\/wp\/v2\/portfolio\/2490"}],"collection":[{"href":"http:\/\/annmariewayne.com\/index.php?rest_route=\/wp\/v2\/portfolio"}],"about":[{"href":"http:\/\/annmariewayne.com\/index.php?rest_route=\/wp\/v2\/types\/portfolio"}],"replies":[{"embeddable":true,"href":"http:\/\/annmariewayne.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2490"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/annmariewayne.com\/index.php?rest_route=\/wp\/v2\/media\/2309"}],"wp:attachment":[{"href":"http:\/\/annmariewayne.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2490"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/annmariewayne.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2490"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}